Interview five potential users and capture their exact phrasing of the struggle, context, and workaround. Reduce everything to one sentence describing the job, trigger, and desired outcome. If you cannot memorize it verbatim, the scope is fuzzy. Heed constraints early; they are creative fuel that prevents bloated promises.
Decide what could be live in two days, then halve it. Outline a single happy path, two critical edge cases, and one reporting view. Pre‑write error messages. If it cannot be demoed in five minutes with sample data, keep cutting until it can.
Prove interest without code: landing page with a clear promise, waitlist form, and two price options; ten cold emails with personalized pain mirrors; three mockups posted where your audience gathers. Track replies, signups, and questions. Curiosity that repeats across channels beats compliments from friends.
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